Wellness Franchise Serotonin Expands in Dallas
Serotonin Anti-Aging Centers, a wellness franchise focused on longevity, awarded a five-location development agreement for the Dallas and Collin County areas in Texas. The expansion reflects growing consumer demand for physician-led, experiential wellness services.
- The franchise was founded in 2021 by Eric Casaburi, who previously founded and grew the Retro Fitness gym franchise to over 150 locations nationwide. - Serotonin Centers' services focus on four main areas: hormone replacement therapy, aesthetic treatments, weight control, and immunity recovery. The company has pre-negotiated partnerships for its franchisees with major brands like Allergan (Botox) and Hydrafacial. - To open a franchise, the required investment ranges from approximately $666,000 to $1.36 million, with a franchise fee of $59,000. Prospective franchisees are expected to have at least $300,000 in liquid capital. - The company has already sold the rights to nearly 100 franchise units across the U.S. as it pursues a strategy of rapid expansion. - The global anti-aging market was valued at approximately $85.13 billion in 2025 and is projected to grow to over $127 billion by 2031. - North America represented the largest share of the anti-aging market in 2025, accounting for roughly 37% of global revenue. The U.S. market alone is expected to grow at a CAGR of 6.8% between 2025 and 2030. - Key market drivers include a growing aging population and increased consumer focus on self-care and wellness, with the 40-59 age demographic holding the largest revenue share in 2024. However, younger consumers, including Millennials and Gen Z, are increasingly investing in preventative aging treatments.
