Jennie Kim Named "Most Stylish" at NYFW

- At the Fall/Winter 2026 New York Fashion Week, Jennie's appearance at the Calvin Klein show single-handedly generated 45.30% of the entire celebrity share of voice for the week. The brand itself captured over half of all brand mentions, a dominance largely attributed to her presence. - Her influence is a key example of the "Asian Celebrity Effect," a trend where Asian stars drive the majority of media engagement at global fashion weeks; at NYFW F/W26, seven of the top 20 most-mentioned celebrities were from Asia, accounting for over 73% of all celebrity-related conversation. - Long-standing brand relationships include her role as a global ambassador for Chanel since 2019, where she was reportedly one of the last ambassadors chosen by Karl Lagerfeld, earning her the nickname "Human Chanel." - Beyond front-row appearances, she has engaged in co-creation, developing the "Jennie for Calvin Klein" capsule collection which featured the brand's logo reimagined in her own handwriting. She has also designed multiple successful eyewear collections with Gentle Monster. - Known for the "Jennie effect," her style choices have a proven history of driving trends and selling out products. She is credited with popularizing the "high teen" fashion trend in South Korea, a look inspired by 1990s and 2000s films. - In 2023, she founded her own entertainment company and record label, ODDATELIER, signaling a strategic move towards full creative control and positioning herself as both an artist and an executive.