Mat Best releases 'Folded Flag' video

Mat Best released the official music video for “Folded Flag” on May 22, 2026, ahead of Memorial Day, adding a new music project to the Black Rifle Coffee co-founder’s public profile. The YouTube posting describes the song as a tribute to fallen service members and to Gold Star families, the relatives of U.S. military personnel killed in service. Black Rifle Coffee Company paired the release with an announcement that tied the song to a Memorial Day campaign and a donation to the Major Brent Taylor Foundation. ### When did “Folded Flag” come out? May 22, 2026, is the release date identified in Black Rifle Coffee’s announcement and in YouTube listings tied to the video. The timing places the release three days before Memorial Day on May 25, 2026. (youtube.com) Mat Best’s YouTube channel hosts the official video under the title “Mat Best - Folded Flag (Official Music Video).” The video description says, in part, that some are “folded into this flag,” framing the song around military loss and remembrance. ### What did Best and Black Rifle Coffee say the song is about? Black Rifle Coffee said on May 22 that Best “has written and released ‘Folded Flag,’ an original song and music video honoring fallen service members and their Gold Star families.” The company said proceeds and awareness from the release support the Major Brent Taylor Foundation. (prnewswire.com) (youtube.com) Mat Best said in the company statement that Memorial Day should be spent “with the people you love,” but added that the holiday reflects a cost “paid for by men and women who didn’t make it home, and by families who carry that loss every single day.” He said “Folded Flag” was intended as “a reminder of that weight.” (prnewswire.com) ### What organizations are tied to the release? Black Rifle Coffee said the release is backed by a $150,000 contribution to the Major Brent Taylor Foundation. The company said the foundation was established by Jennie Taylor after her husband, Major Brent Taylor, was killed in action while serving overseas. (prnewswire.com) Jennie Taylor said in the same announcement that Memorial Day is “deeply personal” for families like hers. Black Rifle Coffee said the foundation works with Gold Star families by building community and providing resources. (prnewswire.com) ### Is there more material around the video than the song itself? A second YouTube upload titled “Honoring a Fallen Brother: Inside ‘Folded Flag’” was also available by May 23. Its description calls the project Best’s “most personal” and says it was written to honor a close friend he lost. Fox News and other outlets also published coverage on May 22 describing the release as a Memorial Day tribute from the Black Rifle Coffee co-founder. (prnewswire.com) Those reports matched the company’s framing of the song as honoring fallen soldiers ahead of the holiday weekend. ### Where can people find it now? (youtube.com) Mat Best’s YouTube channel carries the official “Folded Flag” music video as of May 23, 2026. Black Rifle Coffee’s May 22 statement said the song was released as part of a broader Memorial Day initiative, and Memorial Day itself falls on May 25, 2026. (youtube.com) (foxnews.com)