Rumor: Fitbit Air Band

Google is reportedly preparing a screenless fitness band under the Fitbit brand, with leaks pointing to a device called Fitbit Air aimed at Whoop. (indiatoday.in) Android Authority reported this week that the band may launch for about $99 and come in black, silver, and a bright pinkish “raspberry” finish. The outlet had earlier published images of the band and said Google software references suggested a summer release window. (androidauthority.com) India Today and Tom’s Guide both described the device as a cheaper, screen-free alternative to Whoop, which sells access through memberships rather than a one-time hardware purchase. Whoop’s current U.S. plans start at $199 a year for Whoop One and run to $359 a year for Whoop Life, according to the company’s pricing pages. (indiatoday.in) (whoop.com) A screenless band shifts the pitch from checking stats on your wrist to collecting data all day and reading it later in an app. That is the same basic model Whoop uses for sleep, strain, recovery, and heart-rate tracking. (whoop.com) Google’s current Fitbit lineup still centers on devices with displays, including the Charge 6 tracker and Pixel Watch models that run Fitbit software. Fitbit’s official comparison pages and Google’s Charge 6 launch post both present the brand around on-wrist screens, exercise modes, and app integrations. (blog.google) (fitbit.com) That makes the rumored band notable inside Fitbit’s own product mix: it would sit below the Charge line on hardware complexity while moving closer to subscription-led coaching and recovery analytics. Fitbit also continues to sell Fitbit Premium, which adds deeper sleep and training features inside the app. (fitbit.com) The rumor has been building for weeks. Tom’s Guide reported on April 1 that Stephen Curry appeared to tease the screenless band on Instagram, and 9to5Google said on April 15 that the product had been “hiding in plain sight” in software and imagery. (tomsguide.com) (9to5google.com) Google has not announced a product called Fitbit Air on its official Fitbit or Google hardware channels as of April 22, 2026. Until that changes, the name, price, and launch timing remain leak-based rather than confirmed. (fitbit.com) (blog.google)