Pre‑seed for FilliMe

Filli & Me, a children’s accessories startup, has raised ₹1.5 crore in a pre-seed round led by D2C Insider Super Angels. (entrackr.com) The company was founded in 2025 by Shikha Pahwa and Vishal Verma, and the round also included other angel investors. The financing includes both equity and debt, according to multiple reports published on April 7 and April 8, 2026. (economictimes.indiatimes.com, indianstartuptimes.com) Filli & Me said it will use the money for product development, brand building, and expanding its direct-to-consumer sales channels. Its flagship product, the HugBag, is aimed at children ages 2 to 8 and is marketed around ergonomic support and age-specific sizing. (indianretailer.com, entrackr.com) The deal adds another data point in India’s early-stage consumer startup market, where operator-led funds are writing small checks into niche brands before they scale. D2C Insider says its Super Angels fund was set up to back pre-seed and seed-stage consumer startups with capital from founders, operators, and angel investors. (superangels.d2cinsider.com, india.entrepreneur.com) D2C Insider previously said the fund has a target corpus of ₹25 crore, planned average investment sizes of about ₹1 crore, and a goal of backing 20 to 25 startups. It also said the fund reached a first close of ₹10 crore. (vccircle.com, medial.app) The children’s category has already drawn similar early-stage bets from the same fund. D2C Insider Super Angels backed toy startup Gubbachhi in October 2025, showing a pattern of investing in young consumer brands tied to parents and children. (businessreviewlive.com) For Filli & Me, the immediate test is whether a focused product like the HugBag can turn a small pre-seed round into repeat online sales. For D2C Insider Super Angels, the round fits its stated strategy: small, early checks into new-age consumer brands before larger institutional money arrives. (entrackr.com, superangels.d2cinsider.com)