Wolford AG Appoints Marco Pozzo as CEO

Marco Pozzo's promotion from Deputy CEO, a role he's held since July 2025, signals an acceleration of Wolford's ongoing restructuring efforts. His appointment follows a period of significant leadership turnover, including the departure of the previous CEO, Regis Rimbert, in January 2025 after only a short tenure. The Austrian luxury brand has been navigating a comprehensive restructuring to address persistent negative revenue trends and operational challenges. In the first half of the year, Wolford reported a steep sales decline of 26.7% and an increased loss of 26 million euros, attributing the performance to macroeconomic pressures and deep-seated issues in its production and distribution networks. Recent operational disruptions have been severe, with the company admitting to "unforeseen complications" and significant delivery delays after switching to a new logistics provider. These logistical and supply chain issues have had a major impact, particularly on the wholesale channel, which saw a 44% drop in revenue. Pozzo's leadership is critical for a brand that has faced years of financial struggles, posting significant after-tax losses annually since 2021. The company has undertaken significant financial maneuvers, including becoming debt-free in 2020 through the sale of its Bregenz property and, more recently, a substantial capital decrease in 2025 to adjust its financial structure. This leadership change at Wolford is part of a broader strategic realignment within its parent company, Lanvin Group, which also owns Lanvin, Sergio Rossi, and St. John Knits. The group has faced its own challenges, with a 23% revenue decrease in fiscal year 2024, and is focused on creative renewal and improving operational efficiency across its portfolio.