Solidcore builds partnerships
- Solidcore launched its 2026 Core Collective programme featuring brand partners like Celsius, KOIA and Thorne. - Celsius is offering a 20% discount to Solidcore members as part of the partnership benefits. - Premium studios are layering lifestyle perks onto memberships to boost retention and make price comparisons harder. (simplywall.st)
Solidcore rolled out its 2026 Core Collective on April 13, adding member perks from Celsius, KOIA, Thorne, Salt & Stone and Tower 28. (markets.financialcontent.com) The program bundles in-studio and digital offers into a single membership add-on. Celsius is offering Solidcore members 20% off in-studio purchases, while KOIA products are being added to studio fridges nationwide and Thorne is getting a dedicated storefront for members. (markets.financialcontent.com) (solidcore.co) Solidcore described the 2026 lineup as an expansion of a program it already used in prior years. A June 30, 2025 company post called Core Collective its “biggest lineup yet” at the time, with seven partner brands and member-only discounts. (solidcore.co) The company is attaching those offers to a premium studio network that now spans more than 160 U.S. locations. Solidcore’s studio directory shows sites across major metro areas from Washington to California, with additional openings marked “coming soon” for spring 2026. (solidcore.co) (en.wikipedia.org) That puts the partnerships inside a part of fitness where operators are chasing retention as much as new sign-ups. Mindbody said in its 2025 State of the Industry Report that fitness and wellness businesses are expanding revenue streams and doubling down on loyalty as consumer expectations rise. (mindbodyonline.com) For beverage and supplement brands, the appeal is direct access to a concentrated customer base that already pays for structured workouts. Simply Wall St said the Celsius tie-up gives the drink brand in-studio placement across Solidcore’s nationwide footprint while discounting purchases for members. (simplywall.st) Solidcore has been building membership perks into its sales pitch for at least two years. Its membership page now promotes “exclusive access to perks,” and a 2024 company blog post said memberships had been “amplified” with Core Collective discounts tied to energy, recovery and self-care brands. (solidcore.co 1) (solidcore.co 2) The immediate change for members is simple: a class subscription now comes with a wider stack of branded extras. For Solidcore, that makes the membership look less like a single workout product and more like a bundled wellness package. (markets.financialcontent.com) (solidcore.co)
