Nansen Taps AI for DeFi Rewards
On-chain analytics firm Nansen has partnered with UnifAI to launch an AI-powered DeFi rewards system. The platform will use machine learning to analyze wallet activity and personalize incentives, aiming to boost user retention and activity on supported protocols.
This collaboration is a key feature of Nansen's "Nansen Points Season 3" loyalty program, which rewards users for on-chain actions. Participants who connect a Nansen wallet and create an account can earn a minimum of 300 UnifAI Points, with opportunities to earn up to 800 points through specific on-chain activities. UnifAI Network functions as an AI-native infrastructure layer designed to automate DeFi strategies. Its technology wraps over 100 DeFi protocols into composable tools that can be used by autonomous AI agents, allowing users to execute complex financial operations without needing to code. This approach is part of a growing movement towards "Agentic Finance," where AI agents shift from an advisory role to one of autonomous execution. The partnership aims to accelerate user experimentation with AI-driven capital allocation and reflects a broader market push toward more intuitive and automated participation in DeFi. This move is set against a backdrop where AI-driven blockchain solutions are projected to become a $15 billion market by 2028. For Nansen, this integration is part of a larger strategy to embed AI throughout its product offerings. The analytics firm has previously launched AI-powered trading features on Solana and Base, allowing users to execute trades through conversational, natural language prompts in its mobile app. These tools are designed to analyze on-chain signals and provide data-driven insights before executing trades.
