Fashion Week EMV benchmarks landed
Recent Fashion Week influencer EMV benchmarks show Khaite ranked #4 at NYFW with $4.16M driven by #KAZUHA, Courrèges hit #9 at Paris with $8.9M via #HONGEUNCHAE, and Fendi pulled $20.2M EMV at Milan with #HUHYUNJIN — concrete figures brands use to price luxury collaborations. Those numbers are the kind of hard benchmarks you can cite when pitching higher-tier fashion deals. (x.com) (x.com) (x.com)
EMV benchmarks for the Fashion Week appearances were posted on X by LSRFM_impact and related accounts, with the original data points shared in three separate status updates. (x.com 1) (x.com 2) (x.com 3) Kazuha’s trip to New York for Khaite was documented when she departed Incheon on Feb. 13, 2026 ahead of New York Fashion Week, which ran Feb. 10–16, 2026 and produced 2.03 million social mentions that season. (tenasia.com) (onclusive.com) Hong Eun-chae’s Courrèges appearance took place at the Carreau du Temple on March 4, 2026, with arrival and runway imagery distributed by Getty Images during Paris Fashion Week FW26. (gettyimages.co.nz) Huh Yunjin and other Asian stars attended Fendi’s Milan presentation on Feb. 25, 2026, a date cited in coverage noting Fendi’s continued strategy of using pan-Asian celebrity presence to amplify runway visibility. (gmanetwork.com) Industry trackers and vendor guides confirm EMV is routinely used to benchmark influencer ROI and inform fee negotiations, with Launchmetrics defining EMV as a composite of reach and engagement and CreatorIQ recommending EMV for cross-campaign benchmarking. (launchmetrics.com) (creatoriq.com) Practical deal levers tied to EMV are mainstream: 74% of brands report tracking EMV for influencer ROI, standard EMV formulas use platform CPMs (example published benchmarks: Instagram $7.50, YouTube $10, TikTok $5) and negotiators now deploy tiered performance bonuses or “EMV ladders” that pay incremental fees when campaign EMV thresholds are hit. (hobo.video) (mysocial.io) (influencermarketinghub.com)
