Berluti’s craft film
Berluti released the first chapter of a campaign film called 'A Journey in Craft' that profiles its Ferrara workshop and more than 300 artisans handcrafting signature shoes like the 'Alessandro'. The film features ambassador Lee Junho and signals a serialized storytelling approach with a Paris chapter planned for fall 2026. (x.com)
Berluti has released the first chapter of “A Journey in Craft,” a campaign film that puts its Ferrara shoemaking workshop at the center of the story. (berluti.com) The film follows brand ambassador Lee Jun-ho through Berluti’s Manifattura in Ferrara, Italy, where the house says more than 300 artisans work on its leather shoes. Trade publication MR Magazine reported the series was released on April 15, 2026. (berluti.com) (mr-mag.com) Berluti’s own campaign page says the first chapter begins in Ferrara and continues to Venice, framing the trip around the making of the Alessandro shoe and the brand’s hand-applied patina finishing. LVMH says the Alessandro, introduced in 1895, was designed from a single piece of leather with no visible stitching. (berluti.com) (lvmh.com) The film lands as Berluti marks 130 years since Alessandro Berluti founded the house in Paris in 1895. The company named Lee Jun-ho as a brand ambassador on March 18, 2025, tying his role to that anniversary year. (lvmh.com) (timeinternational.co.id) Berluti has spent the past year leaning harder on heritage storytelling. LVMH describes the house as built on shoemaking, leather work and patinas, while Berluti’s new film turns those workshop processes into a serialized brand narrative rather than a single seasonal ad. (lvmh.com) (mr-mag.com) MR Magazine said the series will unfold in two sequences, with the Italian chapter released first and a Paris chapter planned for fall 2026. The Paris section is set to shift from the Ferrara factory and Venice references to Berluti’s bespoke bootmaking and tailoring workshops. (mr-mag.com) The Ferrara segment was filmed during Lee Jun-ho’s visit to Manifattura Berluti on January 20, 2026, according to MR Magazine’s event caption. Berluti’s campaign text describes that stop as a look at “decades” of accumulated craft, shown through repeated handwork and precision cutting. (mr-mag.com) (berluti.com) Venice is not just scenery in the film. Berluti says the city’s slow changes in water, light and surface helped shape the idea behind Venezia leather and the house’s approach to color, linking the workshop chapter to one of the brand’s best-known material signatures. (berluti.com) The result is a campaign that sells Berluti less as a logo and more as a chain of places, hands and techniques, starting in Ferrara and stretching to Paris by fall. (mr-mag.com) (berluti.com)
