bb.q Chicken partners with Deliverect
Korean fried chicken franchise bb.q Chicken has deployed the Deliverect platform across all its U.S. locations to modernize its digital operations. The partnership will connect the chain's online ordering channels, such as third-party delivery apps, and centralize menu management. The move is intended to help the franchise scale its U.S. operations more efficiently.
- Before partnering with Deliverect, bb.q Chicken franchisees managed multiple tablets for various delivery platforms, manually entering orders into the point-of-sale (POS) system, which was labor-intensive and prone to errors. - Deliverect's platform integrates directly with bb.q Chicken's existing Toast POS system, eliminating the need for manual order entry and streamlining communication between ordering platforms and the kitchen. This helps reduce the operational chaos that can come from managing multiple third-party delivery services like Uber Eats, GrubHub, and DoorDash. - The partnership allows for centralized menu management, meaning bb.q Chicken can update menus, change pricing, and mark items as out-of-stock across all integrated delivery platforms from a single point of control. This addresses a significant challenge for restaurants of keeping menus consistent and up-to-date across various online channels. - With plans to grow from approximately 250 U.S. locations to 350 by the end of the year, bb.q Chicken required a scalable solution to handle the increasing volume and complexity of online orders. - The integration provides bb.q Chicken with consolidated data and real-time insights into its online sales, enabling better tracking of revenue and inventory management across all its U.S. operations. - Joseph Kim is the CEO of bb.q Chicken USA and has been with the company for over thirteen years, overseeing its expansion in the United States. - The name "bb.q" stands for "Best of the Best Quality," a principle that originated with the company's founding in South Korea in 1995. The brand's U.S. growth has been fueled in part by the rising popularity of Korean culture and cuisine. - For restaurants, high commission fees from third-party delivery apps, which can range from 20-30%, are a significant challenge, impacting already slim profit margins. While Deliverect doesn't eliminate these fees, it aims to improve operational efficiency to help offset the costs.
