Gentleehome's Burnt Collection
- Gentleehome launched a 'Burnt Collection' of artisanal furniture that leans into craftsmanship and tactile finishes. - Social posts presented the collection with gallery imagery emphasising material texture and handwork. - The launch was promoted on April 20 across social channels with photos highlighting the collection's artisan details. (x.com)
Gentleehome spent April pushing its new Burnt Collection, a furniture line built around charred wood, hand-finished surfaces and one-off artisan details. (bworldonline.com) The Pampanga-based brand launched the collection’s first series, called Sibol, on April 15 at its atelier in The Podium, according to GMA Network’s lifestyle coverage. Founder Katrina Blanca De Leon said “sibol,” a Filipino word meaning “to emerge” or “to rise,” shaped the concept behind the release. (gmanetwork.com) BusinessWorld reported that Sibol is the first series under the Burnt Collection and that each chair in the line has a distinct look. De Leon said the collection is “not just about the burnt wood” but about “transformation,” tying the finish to a broader design theme rather than a single material effect. (bworldonline.com) The rollout has been image-led as much as product-led. GMA Lifestyle’s April 20 social post promoted the collection with gallery-style photos that centered wood grain, scorched edges and hand-worked texture instead of catalog-style room setups. (x.com) That presentation fits how Gentleehome has described itself before. A 2024 profile by iOrbit News said the company positions its furniture around Filipino craftsmanship, traditional techniques and handmade production rather than mass-market uniformity. (iorbitnews.com) The new collection extends that pitch with a more specific finish and story. In the April launch coverage, De Leon framed Sibol as growth “through pressure” and challenge, giving the Burnt Collection a narrative about alteration and process as well as form. (gmanetwork.com) For now, the public-facing launch has centered on the first series and on editorial-style imagery rather than a broad product breakdown. The result is a debut that sells the Burnt Collection through material texture, bespoke variation and the visible mark of the maker’s hand. (bworldonline.com)
