Chongqing’s blossom boom
Jinlong Village in Chongqing is using its cherry blossom festival to jump‑start rural tourism and local farm economies, with the event driving visitor numbers and agri‑commerce. (travelandtourworld.com) Officials say the festival is catalyzing economic revitalization by linking sightseeing with local agricultural products. (travelandtourworld.com)
Jinlong Village is in Daguan town, Nanchuan District of Chongqing, where photos and reports show cherry blossoms reached peak bloom on March 21, 2026. (min.news) The village was named a “national key village for rural tourism” by China’s Ministry of Culture and Tourism in 2022, a designation officials cite when framing current blossom events as part of rural-industrial restructuring. (global.chinadaily.com.cn) Village Party secretary Luo Chunlan led investor recruitment and the construction of four 1,000-mu planting bases and a 20,000-square-meter agricultural “experience picking” garden to link sightseeing with farm sales. (ichongqing.info) Local reporting says Yinghua Avenue in Jinlong Village runs roughly five kilometers and that as many as 50,000 cherry trees have been planted along it, creating the continuous blossom corridor that draws visitors. (news.cqnews.net) Photographs from the bloom show cherry trees abutting large rapeseed fields, a visual pairing officials use to market combined flower- and crop-viewing itineraries for spring weekends. (global.chinadaily.com.cn) Village officials and local media both describe the blossom events as platforms to push local agricultural and sideline-product sales through experience-tourism packages and enterprise partnerships established since the rural-tourism designation. (ichongqing.info)
