VITADAY teams with JISOO on vitamin drink
VITADAY Beauty launched a Vitamin C drink formulated with 6mg astaxanthin and says the product was co‑created with BLACKPINK’s JISOO to promote 'glowing, healthy skin' as a simple daily ritual. The brand presented the launch as part of an ingestible‑adjacent self‑care trend. (x.com)
VITADAY has put BLACKPINK member JISOO at the center of a new beauty drink push in Thailand, tying a vitamin beverage to daily skin-care messaging. (x.com) The product is VITADAY Astaxanthin Water, which the brand says contains 6 milligrams of astaxanthin and 1,000 milligrams of vitamin C. Trade publication Mini Me Insights reported the launch on April 4, 2026, and described it as part of the VITADAY x JISOO Beauty Series. (minimeinsights.com) JISOO’s agency BLISSOO posted the campaign under the label “JISOO X VITADAY COLLAB BEAUTY SERIES,” framing it as an official brand collaboration rather than a one-off advertisement. Fan accounts and reposted campaign clips circulated the rollout on April 11, 2026, as the drink reached wider social platforms. (blissoo.com, tiktok.com) The pitch sits in a crowded category of drinks and supplements that borrow the language of skin care, selling “beauty from within” as a routine product instead of a treatment. VITADAY’s campaign ties that idea to a celebrity-led habit: one bottle, one antioxidant claim, one daily ritual. (minimeinsights.com, x.com) Astaxanthin is a red pigment and antioxidant found in algae and seafood, and brands often market it as protection against oxidative stress, a form of everyday cellular wear. In this campaign, VITADAY pairs that ingredient with vitamin C and pomegranate flavor to connect nutrition language with appearance-focused benefits. (minimeinsights.com, shopee.co.th) The JISOO tie-up also extends a broader endorsement strategy. By late March 2026, VITADAY was already teasing JISOO as its first global ambassador, before shifting into the co-created product message for the Beauty Series launch. (blackpink.cafe, misrconnect.com) For consumer brands in Thailand and across Asia, that mix of pop-star fandom, wellness branding, and ready-to-drink packaging has become a familiar formula: sell convenience first, then attach beauty claims consumers can fold into existing routines. VITADAY’s latest rollout follows that script closely, with JISOO positioned as both ambassador and co-creator. (minimeinsights.com, blissoo.com) The campaign’s next test is simple: whether JISOO’s star power can turn a functional drink into a repeat-buy beauty habit, not just a launch-week social media moment. (x.com, minimeinsights.com)
