GeM seller webinar
GeM ran a webinar titled 'Doing Business with Government through GeM' that walked sellers through registration, MSME opportunities and best practices for government procurement. The session is part of ongoing seller enablement efforts to onboard small businesses to public procurement channels. (x.com)
Government e-Marketplace, India’s public procurement portal, used a seller webinar to show small businesses how to register and sell to government buyers. (youtube.com) The session, titled “Doing Business with Government through GeM – Opportunities for Sellers,” was posted on GeM’s official YouTube channel, which the platform uses for seller training and updates. GeM’s social media account also promoted the webinar as part of its outreach to vendors. (youtube.com) GeM is the Ministry of Commerce and Industry’s online marketplace for government purchases, launched on August 9, 2016 to create an open and transparent procurement system. The platform’s own policy material says sellers who need help using GeM are supposed to get training, onboarding sessions and continued support. (pib.gov.in) That makes seller webinars less like one-off events and more like part of the platform’s operating model. GeM says one of its core goals is inclusiveness, with direct access for sellers “big and small” rather than procurement routed through older, more fragmented systems. (pib.gov.in) The focus on Micro and Small Enterprises is not incidental. On May 19, 2025, GeM said more than 10 lakh Micro and Small Enterprises had been onboarded to the platform, alongside 1.84 lakh women entrepreneurs and 1.3 lakh artisans and weavers. (pib.gov.in) On July 25, 2025, the government said it had added marketplace filters and product icons to identify Micro, Small and Medium Enterprise, startup and women-led listings in direct purchase and lowest-bid procurement. It also said it had integrated the Udyam database for two-step seller auto-registration and reduced vendor assessment fees for some manufacturers. (pib.gov.in) The sales opportunity is large enough to justify that hand-holding. GeM crossed ₹5 lakh crore in gross merchandise value before the end of fiscal year 2024-25 while serving more than 1.6 lakh government entities, according to the Ministry of Commerce and Industry. (pib.gov.in) By August 25, 2025, GeM said cumulative gross merchandise value since launch had crossed ₹15 lakh crore. The platform said that growth came from a seller base that includes Micro and Small Enterprises, startups, women-led businesses, Scheduled Caste and Scheduled Tribe enterprises, and self-help groups. (pib.gov.in) The webinar’s pitch was straightforward: registration, compliance and bidding rules can be taught, and government demand is already on the platform. GeM’s challenge now is turning more of those registered small firms into repeat sellers who can compete for public contracts. (pib.gov.in)
