Paris: trouser turn‑up returns
Paris A/W 2026 closed with a mix of pragmatism and fantasy — the 'trouser turn‑up' is back and celebrity‑packed front rows amplified the season's cultural reach. ( ) The moment spilled into film: Angelina Jolie’s trailer for COUTURE dropped during Fashion Week, tying haute couture to mainstream cinema buzz. ( )
JW Anderson’s recent Uniqlo pieces were singled out for “hefty” turn-ups on baggy blue and ecru jeans, signalling a deliberate hem treatment from runway labels this season. (britbrief.co.uk) Retail editors flagged pre-cuffed and ready-made turn-up jeans hitting shelves, with several brands offering four-inch or larger cuffs as a defining detail for 2026 denim launches. (stylist.co.uk) Runway coverage recorded celebrity-packed front rows across “more than 90 houses,” with high-profile appearances — including Zendaya at Louis Vuitton, Lisa at multiple shows and Oprah at Chanel — intensifying media reach for the collections. (runwaylive.com) Observers tied the hem revival to celebrity moments off the catwalk as well, citing Harry Styles’ pinstripe trousers at awards-season events as a visible signal that helped accelerate interest in turn-ups. (britbrief.co.uk) The official trailer for Couture was uploaded to YouTube on March 19, 2026, and explicitly frames its story during Paris Fashion Week, marrying the film’s publicity push to the same cultural moment driving runway coverage. (youtube.com) Couture premiered on the festival circuit in 2025 and centres on Angelina Jolie’s character — an American filmmaker diagnosed with breast cancer amid Fashion Week — a narrative choice that links haute-couture settings to mainstream cinematic storytelling. (mandatory.com) Wallpaper* reported Paris A/W 2026 ran a nine-day schedule featuring legacy houses such as Chanel, Dior, Louis Vuitton and Saint Laurent, a calendar scale that, combined with celebrity visibility and the film trailer release, concentrated cross-platform attention on the season. (wallpaper.com)
