OpenAI buys Hiro Finance
OpenAI acquired Hiro Finance and plans to shut the standalone product down after April 20 to fold its features into ChatGPT's finance tools, signalling a push into integrated personal finance capabilities. The transition means Hiro's team or tech will be absorbed rather than kept as a separate consumer app. (x.com/testingcatalog/status/2043799980213723288)
OpenAI has acquired personal finance startup Hiro Finance, and Hiro’s standalone app is set to shut down within days. (techcrunch.com) Hiro founder Ethan Bloch announced the deal on Monday, April 13, 2026, and OpenAI confirmed it to TechCrunch. The companies did not disclose the purchase price. (techcrunch.com) Hiro said it stopped taking new signups immediately, will stop operating on April 20, 2026, and will delete user data from its servers on May 13, 2026. Existing users can export their data through settings until that May 13 deadline. (economictimes.indiatimes.com) The startup built a consumer tool that asked for salary, debt, and monthly spending, then ran “what-if” scenarios to help users plan financial decisions. TechCrunch reported that Hiro launched that product about five months ago after the company was founded in 2023. (techcrunch.com) That product focus fits with work OpenAI has already been doing in finance, though mostly for companies rather than households. OpenAI’s finance page says ChatGPT is being used to analyze financial data, build and stress-test models, and connect internal and market data in one workflow. (openai.com) OpenAI has also been highlighting finance-specific deployments such as Rogo, a platform for bankers and investors that uses OpenAI models with datasets from providers including S&P Global, Crunchbase, and FactSet. In that case, OpenAI described a system serving more than 5,000 bankers and searching more than 50 million financial documents. (openai.com) The Hiro deal points in a different direction: consumer money management inside ChatGPT instead of a separate startup app. TechCrunch reported that Hiro employees are joining OpenAI, and LinkedIn listed about 10 people associated with the company. (techcrunch.com) Bloch comes to OpenAI with a longer fintech track record than Hiro alone. He founded Digit, an automated savings app, and Oportun said in 2021 that it agreed to buy Digit for $213 million. (oportun.com) Hiro’s backers included Ribbit, General Catalyst, and Restive, but the company never disclosed how much it raised before the sale. For users, the immediate change is simpler: export your data before May 13, because Hiro the app is going away even as its ideas move into OpenAI. (techcrunch.com)
