Stray Kids' Felix appears as Louis Vuitton ambassador at The Frick during Cruise 2027 show

Stray Kids member Felix appeared at Louis Vuitton’s Cruise 2027 show at The Frick Collection in New York this week, extending a house relationship that Louis Vuitton has publicly tied to ambassador work and product collaborations. Louis Vuitton said Nicolas Ghesquière unveiled the collection at the museum on May 20 at 6 p.m. EDT. Social posts that circulated on May 22 focused on Felix’s arrival and backstage imagery, with one widely cited X post identified by aggregators as a primary image source. Louis Vuitton’s own materials and fashion trade coverage confirm the show’s date, venue and Felix’s ambassador status, even as the social images drove the immediate online reaction. ### Why was Felix at the Frick in the first place? Louis Vuitton has described Felix as a “House Ambassador” in its own product and campaign materials. On the brand’s Silver Lockit pages, Louis Vuitton said the jewelry line was created “in collaboration with House Ambassador Felix,” linking the Stray Kids performer directly to the company’s ambassador roster. (us.louisvuitton.com) The May 20 show itself was a formal Louis Vuitton event. The house’s Cruise 2027 page said the collection was “revealed in New York City on Wednesday, May 20th at 6pm ET” and identified The Frick Collection as the venue. ### What exactly was the event Felix attended? Nicolas Ghesquière presented Louis Vuitton’s Cruise 2027 collection at The Frick Collection in Uptown Manhattan, according to Louis Vuitton and WWD. (us.louisvuitton.com) WWD reported that the show marked the first time the museum’s galleries were activated for a fashion show and said the event also kicked off a three-year sponsorship between Louis Vuitton and the museum. (us.louisvuitton.com) WWD’s review said Ghesquière’s latest cruise show returned Louis Vuitton to New York after the brand’s 2019 cruise outing at the TWA Flight Center. The trade publication described the collection as drawing on New York’s Uptown and Downtown codes, while Louis Vuitton’s own show page framed it as an exchange between Paris and New York. ### What can be verified about the images that spread online? (wwd.com) An X post cited in social briefings — post ID 2057738275457204679 — was identified by aggregators as a primary source for images of Felix tied to the Louis Vuitton event. The available reporting supports the underlying event facts: Felix attended a Louis Vuitton show in New York, and the show took place at The Frick on May 20. The specific styling descriptions attached to some reposts, including references to KakaoTalk-themed garments, were not independently confirmed in the primary sources reviewed here. (wwd.com) Social amplification centered on attendee photos rather than a formal Louis Vuitton press release about Felix’s appearance. That pattern matched broader coverage of the event, where celebrity arrivals and front-row images circulated quickly across fan and fashion accounts before fuller runway reviews were published. (us.louisvuitton.com) ### Who else was at the Louis Vuitton show? WWD reported that the Cruise 2027 presentation drew a celebrity-heavy guest list including Zendaya and Cate Blanchett. A separate WWD item on arrivals said ambassadors and friends of the maison appeared in custom or previous runway looks ahead of the show. (wwd.com) Just Jared and other entertainment outlets also highlighted the turnout, though the strongest verified details in the reviewed sources came from Louis Vuitton and WWD. Those reports placed Felix within a broader ambassador-and-celebrity attendance strategy around one of the house’s marquee seasonal runway events. (wwd.com) ### Where does this fit in Felix’s Louis Vuitton work? Louis Vuitton’s Silver Lockit campaign materials show Felix’s role with the house extends beyond event attendance. The company said it created limited-edition Silver Lockit pieces with Felix, including a pendant and bracelet, and described the collection as part of its UNICEF partnership. (wwd.com) The next public reference point is Louis Vuitton’s Cruise 2027 show page, which continues to host the runway presentation and looks from the May 20 event. WWD has also published separate coverage of the collection review, footwear and celebrity arrivals tied to the Frick show. (us.louisvuitton.com 1) (us.louisvuitton.com 2)