Grammy Winners Boost Charts
This week's pop charts reflect the afterglow of the Grammys, with recent winners and performers seeing notable boosts in streaming and sales. Harry Styles is set to launch listening parties while BTS returns to cinemas, underscoring the enduring appeal of both Western and K-pop acts.
- The 68th Annual Grammy Awards drew 14.4 million viewers across CBS and Paramount+. While this was [a 6.5%](https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQHyAkyMZXpmhl2tDsfdy9uVkLvhXQV4InHk_-A_DQ1XH1v2z4UsTcwjV0pxHZ8M-O0_P2mxnSZgNlHy5HSgTUD7a_0MvySRwE0wbgTZrdbVHgeHa4OQaSF-W9lsZzGm48mHHcs=) decrease from the 2025 ceremony, the event was the most social program on TV in the last six months, generating 74.8 million social media interactions. - Bad Bunny, who won Album of the Year, saw his album "Debí Tirar Más Fotos" jump from No. 9 to No. 2 on the Billboard albums chart following the awards. His song "DtMF" also re-entered the Hot 100 singles chart at No. 10. - Justin Bieber's album "Swag" experienced a significant leap of more than 70 spots on the album charts to re-enter the top 25 after the Grammys. - Billie Eilish's "Wildflower" won Song of the Year, a victory that surprised some critics. Following the win, the song re-entered the official U.K. singles chart in the top 40. - The 2026 ceremony was noted for its politically charged atmosphere, with several artists speaking out against U.S. Immigration and Customs Enforcement (ICE). - Kendrick Lamar was the night's biggest winner with five awards, making him the most-awarded hip-hop artist in Grammy history. - This was the final year the Grammys were broadcast on CBS after a 54-year run; the awards will move to Disney's ABC, Hulu, and Disney+ in 2027 under a new ten-year deal. - Even artists who didn't perform or win saw a benefit; a commercial for Noah Kahan's single "The Great Divide" that aired during the broadcast helped the song debut on the Hot 100 chart at No. 6.
