India IT firms face AI pricing pressure

- Reports show AI productivity gains are reshaping India’s IT services industry, creating pricing pressure as clients question effort‑based billing and legacy staffing pyramids. - Public banks are reportedly boosting cybersecurity spending over Anthropic Mythos risks, while specialist agencies using AI agents are reportedly fetching premium 30x PE multiples. - That combination pushes advisory work toward contract repricing, AI‑project ROI validation, cyber‑capex justification and productised service redesign for IT and BFSI clients. (enterpriseai.economictimes.indiatimes.com) (businesstoday.in) (x.com)