Strawberry matcha trend

Strawberry matcha drinks topped with pink cold foam have become one of this week’s most-circulated café visuals across X, TikTok, Pinterest and Lemon8. (x.com) On Lemon8, a U.S. discovery page for “matcha with strawberry cold foam” showed 59 popular posts and 51.7K likes as of March 30, 2026. TikTok search results and creator videos posted in recent weeks show the same layered pink-and-green drink format spreading under “strawberry cold foam” and “matcha” tags. (lemon8-app.com, tiktok.com) Big chains have been selling versions of the look. Starbucks said in February 2026 that its new Iced Double Berry Matcha layers strawberry purée, matcha and raspberry cream cold foam, and its menu page lists the drink at 310 calories for a grande. (about.starbucks.com, starbucks.com) Starbucks also used strawberry-matcha combinations in earlier viral-drink marketing. In a December 2025 roundup, the company said a strawberry matcha customization had trended on social platforms over the summer and could be ordered year-round with strawberry purée and matcha cream cold foam. (about.starbucks.com) Other chains moved in this spring. HTeaO announced on March 16 that it would launch a Strawberry Matcha and a new cold foam nationwide on March 20, while Restaurant Business reported last week that Ziggi’s Coffee added an Iced Strawberry Matcha with Vanilla Cold Foam to its spring lineup. (businesswire.com, restaurantbusinessonline.com) The drink’s appeal is built into the cup. Matcha brings a saturated green layer, strawberry adds a pink base or foam, and clear iced cups make the contrast easy to film and photograph for short-form posts. (starbucks.com, tiktok.com) The timing also fits a broader menu shift toward fruit-forward matcha drinks. Starbucks said in February that tea, especially in the afternoon, was helping momentum and that the company would roll out a dedicated matcha menu, while its featured menu this month highlights matcha drinks finished with flavored cream cold foam. (about.starbucks.com, starbucks.com) What is moving now is less a new flavor than a new format: strawberry and matcha were already circulating in 2025, but spring 2026 has pushed the combination into highly styled cold-foam builds that chains can sell and creators can copy at home. The result is a drink that reads instantly on screen before anyone takes a sip. (about.starbucks.com, businesswire.com, x.com)