La Frappe set to premiere at Cannes with Charades
- Variety reported 'La Frappe' is set to premiere in Critics' Week at Cannes, with Charades attached as the film's sales agent on May 15. - Variety listed Charades as the sales agent and said the premiere will take place during the 2026 Cannes Critics' Week schedule this week. - Variety's report published May 15 noted Charades will manage international sales for 'La Frappe' at Cannes. (variety.com)
1/ "La Frappe" will premiere in Critics' Week at the 2026 Cannes Film Festival, with Charades handling international sales. Variety broke the news on May 15, 2026. 2/ Cannes Critics' Week runs parallel to the main competition, spotlighting debut and second films by new directors. It's a launchpad for arthouse discoveries since 1962. The 2026 edition kicks off this week alongside the full festival May 13-24. 3/ "La Frappe" marks the feature debut of directors Louise Courvoisier and Maxime Roy. The duo previously made shorts like "Le Chant des girafeaux," which screened at Clermont-Ferrand. No plot details yet, but expect a French production given the sales setup. 4/ Charades, the Paris-based sales outfit, steps in for global distribution rights. They'll shop the film to buyers during the market, which draws 12,000+ accredited attendees yearly. Past Charades Cannes hits include "The Worst Person in the World" (Neon pickup) and "Anatomy of a Fall." 5/ Sales agents like Charades pitch films to distributors in theaters, suites, and screenings. At Cannes, a Critics' Week slot signals quality without main competition hype—think "Titane" or "Raw" as alumni that went big. Deals can close mid-festival, often $1M+ for hot titles. 6/ Why Critics' Week? It's programmer-selected (seven features), no star power required, and offers awards like the Golden Camera for best debut. For "La Frappe," it's exposure to 1,600+ industry execs before wider fests like Toronto or Venice. 7/ Festival context: Cannes 2026 features main slate announcements ongoing (e.g., rumored U.S. indies). Critics' Week reveals its full lineup soon—watch May 16-17 for confirmation. Charades booth at the Marché du Film will host "La Frappe" pitches starting Tuesday. (; ) 8/ Track updates via Critics' Week site or Charades' socials. Premiere date TBD within the week, but expect buzz if early reviews drop. Standalone thread ends here—full Variety link in original post for deets.
