AI GTM Platform Kris@Work Raises $3M
Bangalore-based startup Kris@Work has secured $3 million in seed funding led by Infoedge Ventures. The company is building an "AI-native GTM OS" to unify sales and go-to-market workflows for enterprise revenue teams. The platform aims to reduce context switching and automate routine tasks for B2B sales teams.
- The founding team includes CEO Arun Singh and CTO Ramakrishna Mallya, with Ananta Joshi as Chief Product Officer; the company secured its first enterprise contract within seven months of writing its first line of code. - The platform is built on an "agentic architecture" using contextual AI to unify workflows from lead identification and deal closure to account expansion, with plans to extend this AI framework to other enterprise functions over the next three years. - Investor Infoedge Ventures has a diverse portfolio in the Indian tech landscape, including unicorns like Policybazaar and Shiprocket, with investments spanning SaaS, FinTech, and Enterprise Applications. - The funding will be used to grow its enterprise customer base, which already includes clients in the Technology, Financial Services, Telecom, and Automotive sectors, and to focus on deeper automation and multi-agent orchestration. - Kris@Work enters a market of AI-native GTM platforms where competitors are also focusing on turning disparate signals into actionable insights, aiming to replace multiple point solutions like those for conversation intelligence and data enrichment. - This move aligns with the broader GTM trend of shifting from static, list-based outreach to "signal-based" marketing, which prioritizes accounts showing real-time buying indicators like hiring patterns, funding events, and high-intent content engagement. - The Bangalore startup ecosystem, where Kris@Work is based, is a hub for HR SaaS, with 542 such startups, 117 of which are funded, highlighting a deep talent pool and a competitive market for solutions targeting enterprise workflows. - The platform's goal of creating a unified "system of work and system of insights" addresses a common pain point for revenue teams: a proliferation of disconnected SaaS tools that leads to decreased productivity and "SaaS fatigue."
