New Lincoln Pilates studio

Core Reformation has opened a reformer Pilates studio in Lincoln, turning an industrial unit at Witham Enterprise Park into a fitness space led by two physiotherapists. (stirlin.com) The studio is run by Tracey Gjertsen and Gayle Brylewski, who describe the business as a reformer Pilates and fitness studio in North Hykeham, near Lincoln. Their website says the studio offers an introductory pass priced at £30 for two classes over 14 days. (corereformation.com) Core Reformation’s class list includes beginner reformer sessions, higher-intensity cardio classes, yoga, post-natal sessions where babies can attend, and “clinical” classes aimed at rehab and recovery. The site says reformer Pilates uses a sliding carriage and adjustable springs to add resistance through controlled movement. (corereformation.com) The founders are using clinical credentials as part of the studio’s pitch in a crowded fitness market. Core Reformation says both owners are chartered physiotherapists, and its “About” page frames the business around evidence-based practice and women’s health. (corereformation.com) Gjertsen brings an existing Lincoln business into the new venture. The Body Motion Company, which she founded in 2015, says it combines physiotherapy, Pilates and remedial exercise, and the Core Reformation site says demand there grew to a waitlist of more than 100 clients before the new studio was launched. (bodymotioncompany.co.uk, corereformation.com) Brylewski has worked in physiotherapy and reformer-based exercise for years before the launch. The Body Motion Company says she qualified as a physiotherapist in 2013 from Brunel University London and teaches reformer classes, while Liberty Physiotherapy and Rehabilitation lists her for 60-minute initial consultations in Lincoln. (bodymotioncompany.co.uk, libertyphysio.co.uk) The location also fits a wider pattern at Witham Enterprise Park, where developer Stirlin has been marketing converted and newly fitted industrial space to small businesses close to Lincoln city centre. Stirlin says the Newark Road site was redeveloped into 11 industrial units and has recently added other fitness tenants. (stirlin.com) For Core Reformation, the next step is filling classes in a studio built around both rehab and workout demand. The business is already selling classes online and presenting itself as a place for first-time users, post-natal clients and regular reformer customers under one roof. (corereformation.com, corereformation.com)