REI drops bikes up to 40% off
- REI’s bike deals are already live ahead of its May 15–25 Anniversary Sale, with select bikes discounted as much as 40% across major brands. - The headline markdown is the Scott Genius 940 at $1,979.93, down from $3,300, while entry pricing starts around $699.93. - That matters because REI’s official Anniversary Sale mostly tops out around 25%, so bikes are one of the rare deeper-discount categories.
Bikes are the real outlier in REI’s May sale cycle. The co-op’s official 2026 Anniversary Sale runs May 15 through May 25, and most of the event is built around 25% discounts on REI Co-op gear and selected outdoor brands. But bikes are different — a bunch of them are already marked down harder, with some models hitting 40% off before the main sale window even starts. ### What’s actually on sale? This is not one token cruiser and a bunch of accessories. REI’s bikes deals page shows discounted mountain, gravel, electric, fat-tire, and cargo bikes from brands like Scott, Cannondale, Salsa, Rocky Mountain, and Tern. DealNews counted 18 marked-down bikes in the current batch, which lines up with what REI is surfacing in its sale inventory right now. (rei.com) ### How deep are the discounts? The biggest visible cut is the Scott Genius 940, listed at $1,979.93 from $3,300 — a straight 40% drop. There are other big cuts close behind, including the Cannondale Habit Carbon LT 1 at 38% off and the Cannondale Habit LT 2 at 33% off. That is much steeper than the rest of REI’s Anniversary Sale marketing, which mostly talks about savings up to 25% on mainstream gear and apparel. (dealnews.com) ### What’s the cheapest way in? If you just want the floor price, DealNews says the sale starts at $700, and a separate DealNews listing points to the Cannondale Adventure 2 at $699.93. So the headline is not only about $3,000-plus mountain bikes getting trimmed — there are lower-entry hybrid and casual options in the mix too. But the deepest percentage cuts are mostly sitting higher up the range, where shaving 20% to 40% can mean four-figure savings. (rei.com) ### Why are bikes the weird category here? Basically, bikes behave more like seasonal hard goods than fleece jackets. Apparel promos at REI tend to cluster around predictable sale caps — 25% off here, maybe 50% in clearance or outlet pockets. Bikes can swing wider because model-year turnover, inventory bulk, and shipping costs all make retailers more willing to cut aggressively on specific frames and builds. You can see that split right now: the official Anniversary Sale page advertises broad apparel and gear savings, while the bikes deals page quietly goes much deeper on selected models. (dealnews.com) ### Is this the same thing as the Anniversary Sale? Not exactly. The Anniversary Sale is the big branded event, and it starts May 15. But REI is also running “current deals” and category-specific markdowns right now. That matters because waiting for the official kickoff does not necessarily unlock a better bike price. In fact, some of the best bike discounts are already live, and the main sale language does not promise a broader bike-wide markdown later. (rei.com) ### What should shoppers watch for? Stock and sizing. A bike deal is only real if the frame size you need is actually available, and those are the first things to disappear. The other catch is that the flashy “up to 40% off” number applies to selected models, not the whole bike category. So the smart move is simple — if you already know your size and the model is on your shortlist, this looks like one of the better REI bike windows before Memorial Day. (rei.com) ### Bottom line REI’s big sale story is officially about thousands of outdoor items. But the sharper angle is bikes. Most of the sale tops out around 25%, while select bikes are already sitting at 33% to 40% off — and that makes this one of the few categories where the discounts feel genuinely big, not just seasonal. (rei.com) (dealnews.com)
