Bugatti's $24k road bike
Bugatti partnered with Factor to launch the Factor One road bike — only 250 units, pricing starts at $23,599 and the bike is being teased as the ‘cheapest way to own a Bugatti’. The project trades supercar exclusivity for ultra‑light carbon performance, and outlets are already comparing the MSRP to an entry‑level car. ( )
Factor and Bugatti explicitly designed the bike outside UCI rules, widening the fork stance to about 147 mm — well above the UCI’s 115 mm limit — a change Factor says reduces drag and improves high‑speed stability but makes the bike ineligible for pro road racing. (cyclry.com) The bespoke Black Inc “Hyper 62” wheelset on the Bugatti build is a one‑off spec claimed to weigh roughly 1,298 grams per pair and is said to shave about 100 grams compared with the standard aero set. (velo.outsideonline.com) Factor and Bugatti fitted high‑end finishing kit: a Carbon‑Ti crank, CeramicSpeed bearings in multiple locations, a custom Selle Italia saddle trimmed in Alcantara, and Bugatti‑branded blue Continental GP5000 TT tires. (velo.outsideonline.com) The frame and wheels use advanced co‑moulded carbon techniques — including rim‑to‑rim carbon spokes and an exposed 3K twill carbon finish — with an added aero fork fairing and sculpted two‑tone surfaces that Factor says were tuned for measurable aerodynamic gains. (capovelo.com) A miniature “Dancing Elephant” emblem — a historic Rembrandt Bugatti motif — sits on the head tube, and the two‑tone Bugatti blue‑to‑carbon graphic was explicitly chosen to echo Bugatti hypercar styling and materials. (media.factorbikes.com) Factor’s own reporting and coverage notes the Bugatti edition represents a sizeable premium over a top‑spec non‑Bugatti Factor ONE (the standard top build is routinely listed in the mid‑four‑figure range), and Factor says it is accepting inquiries for the limited edition through its website. (velo.outsideonline.com)
