Officeworks Bets on Salesforce as Sales 'Core'
Enterprise retailer Officeworks is expanding its use of Salesforce as the central "core" for its sales operations. The company's strategy is to centralize sales data and then layer on integrated automation and analytics tools, a clear signal that F500 buyers want new tech to extend their existing platforms, not replace them.
Officeworks' current push is an evolution of a 12-year-old Salesforce implementation, now integrating Revenue Cloud for quote-to-cash automation and Data 360 as a foundational data layer. The company is also beginning to use Agentforce, Salesforce's low-code AI platform, to build AI assistants for call center staff, a move that reflects its broader focus on technology which now accounts for 60% of sales. This "extend, don't replace" strategy is a response to widespread pilot fatigue, as 95% of enterprise GenAI projects fail to deliver
