Chick-fil-A's New Drink

Chick-fil-A's diet lemonade uses real lemon juice, not from concentrate, and is sweetened with Splenda. You can also customize it with extra ice, light ice, or no ice. The chain is known for its lemonade, and the new drink combines strawberry and hibiscus flavors for a bright, tangy taste. Some reviewers wish for a stronger hibiscus flavor, as the strawberry taste can be more prominent. Chick-fil-A's innovation arm, Red Wagon Ventures, is also testing a beverage-focused restaurant concept called Daybright in Hiram, Georgia. Daybright focuses on specialty coffee, tea, smoothies, and cold-pressed juices. Chick-fil-A utilizes a 5-step process for adding new items to its menu, which can take 18-24 months from inspiration to launch. The steps include understanding customer needs, imagining concepts, developing prototypes, testing in select markets, and finally, launching.