Higgsfield hits $300M ARR

Higgsfield AI said it has crossed $300 million in annual recurring revenue less than a year after launch, adding a new revenue milestone to one of the fastest-growing artificial intelligence video startups. (x.com) The company had reported a $200 million annual run rate on January 15, 2026, alongside an $80 million Series A extension that brought total Series A funding to more than $130 million at a valuation above $1.3 billion. It said that figure came in under nine months after its April 2025 launch. (prnewswire.com) (techcrunch.com) Higgsfield also said it launched a lower-cost “Turbo” model that runs 1.5 times faster and cuts price by 30%, part of a push to make short-form video generation cheaper for creators and marketers. The company introduced Turbo in April 2025 and has kept expanding its motion and editing tools on top of that faster model. (higgsfield.ai 1) (higgsfield.ai 2) Higgsfield sells software that turns text prompts and reference images into short videos, the kind of clips used in social ads, creator posts, and rapid campaign testing. In January, the company said more than 85% of usage came from social media marketers, and 80% of that group was already producing commercial work. (prnewswire.com) That commercial mix helps explain the revenue jump. Higgsfield said several users of its marketing automation product were already spending more than $200,000 a year in January, and Nebius later said some customers were spending more than $300,000 annually on the platform. (prnewswire.com) (nebius.com) The infrastructure piece is part of the story too. Nebius said Higgsfield trained its diffusion models on Nebius cloud systems using NVIDIA HGX B200 graphics processors, and linked that setup to 4.5 million daily image and video generations and rapid model iteration. (nebius.com) (investor.nvidia.com) Higgsfield was founded by Alex Mashrabov, a former Snap generative artificial intelligence executive whose earlier startup, AI Factory, was acquired by Snap in 2020 for $166 million. The company has pitched itself as a production tool for brands and agencies, not just a consumer app for novelty clips. (techcrunch.com) (prnewswire.com) The growth has also drawn scrutiny over how the product is marketed and used. Forbes reported in February that influencer campaigns, offensive viral outputs, and creator complaints over payment and promotion practices had triggered backlash as the company scaled. (forbes.com) For now, the new $300 million claim suggests the market for artificial intelligence video tools is moving from experimentation to repeat spending by advertisers, agencies, and creators. Higgsfield’s next test is whether it can keep that pace while holding down costs and avoiding the reputational problems that often follow hypergrowth. (x.com) (prnewswire.com) (forbes.com)