Corinthia London Sets VIP Service Standard
A review of the VIP experience at the five-star Corinthia London hotel highlights a focus on ultra-personalized, anticipatory service. The hotel's strategy includes pre-arrival communication to ascertain guest preferences, staff trained to be 'invisible but omnipresent,' and the use of exclusive spaces and multi-sensory details like custom scents to create an immersive environment for elite clientele.
- The building that houses the Corinthia London originally opened in 1885 as the Hôtel Métropole and was used by the government during both World Wars; the Ministry of Defence used it as offices until it was sold in 2007. - The hotel is the flagship property of Corinthia Hotels, a brand founded in Malta in 1968 by the Pisani family, which is part of the larger, publicly-traded International Hotel Investments (IHI) group. - In January 2025, the hotel unveiled 26 newly refurbished suites designed by G.A Group, including four new Garden Suites and suites with views of Trafalgar Square, as part of an ongoing evolution of its luxury accommodations. - The hotel's ESPA Life spa is one of the largest in London, covering 3,300 square meters over four floors and featuring 17 treatment rooms, a private spa suite, and a thermal floor with a swimming pool, vitality pool, and amphitheater sauna. - As of early 2024, the hotel's parent company, Corinthia Hotels Ltd, is led by CEO Simon P. Casson, a veteran of Four Seasons Hotels and Resorts who was brought in to elevate the brand's global presence. - The hotel features several distinct dining and drinking venues, including Kerridge's Bar & Grill by Michelin-starred chef Tom Kerridge, the Velvet cocktail bar by Salvatore Calabrese, and an alfresco dining space called The Garden with a walk-in humidor. - In late 2025, Corinthia London was ranked the third-best hotel in the city by the Condé Nast Traveller Readers' Choice Awards, which collected votes from over 500,000 readers. - The property includes seven opulent two-story penthouse suites, some of which are located in the building's historic turrets and feature private internal elevators and terraces with views of landmarks like the River Thames and the London Eye.
