Fendi Baguette reissued
- Fendi reintroduced the Baguette 26424 Re‑Edition during Milan Design Week, drawing from its 1997 archives. - The collection includes 20 styles, with six styles available in Milan specifically. - The relaunch connects fashion archives with design-week activations, blurring furniture, interiors, and runway contexts. (elle.com)
Fendi has brought back its original Baguette as the “26424 Re-Edition,” reviving the 1997 bag during Milan Design Week 2026. (fendi.com) The house said the relaunch includes 20 re-editions tied to its Fall/Winter 2026-27 collection. Fendi’s Milan activation opened with six styles at its Montenapoleone boutique, with the rest set for New York’s 57th Street and Shanghai IFC. (fendi.com) Fendi describes 26424 as the original style code of the Baguette, the under-the-arm bag first introduced in 1997. Current product pages say the remade versions keep the flap shape and FF buckle while adding an adjustable, removable handle and shoulder strap. (fendi.com) The timing puts a fashion accessory inside Milan’s biggest furniture-and-interiors week, where luxury brands now use Salone del Mobile and related events as global marketing stages. ELLE’s Milan Design Week roundup listed the Fendi project among the week’s fashion-led installations. (elle.com.sg) Fendi’s installation also treated the bag like an art object. Coverage of the Palazzo Fendi display said the re-editions were presented in wooden cases modeled on crates used to transport artworks, turning packaging into part of the exhibition. (initaly.it) That approach fits a broader shift in Milan, where brands that sell clothes and bags increasingly stage home, design, and retail experiences in the same week. The Impression said Fendi used the activation to place the house inside Milan Design Week’s wider cultural program rather than a standard store launch. (theimpression.com) The Baguette has enough history to support that treatment. Fendi’s own background materials describe it as a near-30-year-old house icon, and the company is framing the new run as a return to the first model rather than a seasonal variation. (fendi.com) After Milan, the bag moves on as a traveling retail event. Fendi-linked coverage said dedicated pop-ins are planned for New York 57 and Shanghai IFC, extending a design-week launch into a multi-city luxury rollout. (flaunt.com)
