‘Pura Vida’ sustainable family sets
Yacht Club Access launched a 'Pura Vida' collection that uses sustainable materials and includes matching sets for adults, kids and pets. The collection was shared on social as an example of eco-conscious product design aimed at family buyers. (x.com) (x.com)
Yacht Club Access has introduced a “Pura Vida” line built around matching looks for adults, children and dogs. (theatlantavoice.com) The Atlanta Voice reported the collection on April 7, 2026, and said Chief Executive Officer Natasha Simmons described it as the brand’s newest release. The outlet said the line uses sustainable materials sourced from Costa Rica and Brazil. (theatlantavoice.com) Yacht Club Access sells swimwear and resort wear through its online store and says it operates as a luxury travel-focused fashion brand. Its website also lists two Georgia retail locations: Waldorf Astoria Buckhead in Atlanta and Arelia’s Dream in Decatur. (yachtclubaccess.com) The new line fits a broader push by fashion brands to sell coordinated outfits across households instead of single garments. In this case, the family concept extends to pets, which The Atlanta Voice said are included in the matching sets. (theatlantavoice.com) Simmons has been positioning Yacht Club Access around sustainability for several years, not just this launch. A 2023 Atlanta Voice profile on the company’s Spring and Summer 2024 preview called the brand a luxury sustainable swimwear and resort label. (theatlantavoice.com) The company’s current “Our Story” page says it is committed to eco-friendly practices and ties that message to community programs, including its “Passport to Entrepreneurship” initiative for underserved teens. (yachtclubaccess.com) The Atlanta Voice also reported that Simmons plans to expand the business online, build a VIP influencer club and explore retail placements in airports and malls. Those details place “Pura Vida” as both a product launch and a growth pitch for a small fashion brand trying to widen distribution. (theatlantavoice.com) For now, the clearest takeaway is the brand’s bet on coordinated, sustainability-branded resort wear sold as a family package. Yacht Club Access is using “Pura Vida” to tie together travel styling, eco-friendly sourcing and multi-buyer shopping in one collection. (theatlantavoice.com)
