Cybertruck sales defense surfaces

A social post is circulating defending Tesla Cybertruck sales, citing Kelley Blue Book Q1 data that the Cybertruck is the #1 EV pickup and outsells rivals roughly 2-to-1. (x.com) The thread is responding to outside criticism and pulling in market-share figures as support. (x.com)

A social post defending Tesla’s Cybertruck is leaning on old Kelley Blue Book data from the first quarter of 2024, when the truck briefly led United States electric pickup sales. (kbb.com) Kelley Blue Book said Tesla sold 6,406 Cybertrucks in the United States from January through March 2025, enough for the No. 9 spot among all electric vehicles. Ford sold 7,187 F-150 Lightning pickups in the same quarter, which put Ford ahead of Tesla in electric pickup sales. (kbb.com; insideevs.com) The circulating defense says Cybertruck outsold rivals by roughly two to one, but that math fits 2024 better than 2025. Cox Automotive data cited by multiple outlets shows Cybertruck sales fell from 12,991 in the fourth quarter of 2024 to 6,404 in the first quarter of 2025. (insideevs.com; evmagz.com) That timing matters because the argument surfaced during a broader fight over whether Cybertruck demand is holding up after its launch spike. Kelley Blue Book’s first-quarter 2025 report showed Tesla’s overall United States electric-vehicle sales down 8.6% year over year even as the wider electric market grew 11.4%. (coxautoinc.com) The same Kelley Blue Book report put total United States electric-vehicle sales at 296,227 in the first quarter of 2025, up from 265,981 a year earlier. Tesla still led all brands with 128,100 sales and a 43.5% share, so the company remained the largest electric-vehicle seller even as Cybertruck slipped behind Ford’s pickup. (coxautoinc.com) The market then got harder in 2026. Cox Automotive said United States electric-vehicle sales fell 27% year over year to 216,399 in the first quarter of 2026, after federal purchase incentives ended, and electric vehicles accounted for 5.8% of new-vehicle sales. (coxautoinc.com) Tesla was not broken out by model in Cox Automotive’s public first-quarter 2026 summary, but Cox said Tesla’s total United States sales were lower than in 2025 while the company regained market share because the overall market shrank faster. Cox also said one out of every three electric vehicles sold in the quarter was a Tesla Model Y. (coxautoinc.com) So the defense post is pointing to a real Kelley Blue Book dataset, but the strongest version of the claim is dated. The latest widely cited Kelley Blue Book and Cox Automotive numbers show Cybertruck was no longer the top-selling electric pickup by the first quarter of 2025. (kbb.com; insideevs.com)

Get your own daily briefing

Scout delivers personalized news, insights, and conversations tailored to your role and industry.

Download on the App Store

Shared from Scout - Be the smartest in the room.