Stran & Co. Launches Digital Division
Marketing and promotional products firm Stran & Company has launched STRAN Digital Solutions, a new division built around an integrated SaaS platform. The company stated the move is designed to enhance recurring client engagement and create long-term revenue opportunities.
The launch of STRAN Digital Solutions is part of a broader company strategy to create more predictable, recurring revenue streams and deepen its role as a key partner for its clients. This move is designed to shift the company from largely transactional sales to long-term program offerings. The new division provides clients with a centralized system for managing marketing campaigns, assets, ordering, and fulfillment. A key component of this new division is a recently launched online gifting platform. This customizable platform allows clients to create their own branded gift-redemption websites, offering curated merchandise at different price tiers. The platform is currently being rolled out, with one of the world's largest audit, tax, and advisory firms being an early adopter. This digital push is led by CEO Andy Shape, who was named the 2023 Counselor Person of the Year by the Advertising Specialty Institute. Shape has been vocal about elevating the promotional products industry through technology and strategic acquisitions. The company's growth strategy includes both organic expansion and the acquisition of companies that complement its capabilities. Stran & Co. has been actively acquiring companies to bolster its service offerings, which will likely be integrated with its new digital solutions. A notable recent acquisition was Gander Group, a leader in casino continuity and loyalty programs. This move is intended to strengthen Stran's foothold in the gaming and entertainment industries.
