Curry jersey tops sales

Stephen Curry finished the 2025-26 season atop the National Basketball Association’s jersey-sales list, the league said Monday. (nba.com) The National Basketball Association and National Basketball Players Association said the ranking is based on sales from NBAStore.com and Fanatics-run sites during the 2025-26 regular season. The same release said the New York Knicks ranked first in team merchandise sales. (nba.com, pr.nba.com) The league had already placed Curry first at the halfway mark on January 20, 2026, when first-half sales put him ahead of Luka Dončić and Jalen Brunson. Monday’s update confirmed he held that spot through the end of the regular season. (nba.com, nba.com) The timing lines up with a busy finish to the Golden State Warriors’ season. After games played on April 12, the Warriors were slotted into the Western Conference play-in tournament as the No. 10 seed, with Golden State set to face the Los Angeles Clippers in the 9-versus-10 game. (nba.com) Curry’s sales lead extends a long-running merchandising streak for one of the league’s most marketable players. He also led the first-half list this season, and league releases have repeatedly tied those rankings to official store sales rather than social-media tracking posts. (nba.com, nbpa.com) The official top-sellers list also offers a snapshot of which stars converted attention into purchases this season. The first-half top group behind Curry included Dončić, Brunson, Victor Wembanyama and LeBron James. (nba.com) For Golden State, the sales result lands as the on-court picture stays unsettled. The Warriors closed the regular season at 37-44 and needed the play-in tournament to keep their postseason alive. (nba.com, statmuse.com) The merchandising headline is straightforward: Curry remained the league’s most-purchased jersey even as Golden State slid into the play-in, a split between individual pull and team results that has defined much of the Warriors’ spring. (nba.com, nba.com)