OpenAI Acquires Hiro
OpenAI acquired Hiro, a small AI personal‑finance startup, in what reports describe as a strategic talent move; Hiro will shut down its services on April 20 and delete user data in May. The buy appears focused on bringing domain expertise and application‑layer capabilities into OpenAI’s product set. (moneycontrol.com)
OpenAI has acquired Hiro Finance, a startup that built an artificial intelligence tool for personal financial planning. (techcrunch.com) Hiro founder Ethan Bloch announced the deal on Monday, April 13, and OpenAI confirmed it to TechCrunch. The companies did not disclose the price. (techcrunch.com) Hiro said its app will stop working on April 20, 2026, and it plans to delete all user data from its servers on May 13, 2026. Bloch said Hiro employees are joining OpenAI; LinkedIn listed about 10 people tied to the startup. (techcrunch.com) Hiro sold a consumer product that asked users for salary, debt, expenses, and other inputs, then modeled money decisions such as buying a home, changing jobs, or taking time off work. Its website described the product as an “AI personal CFO” and said users could inspect the math behind its answers. (hirofinance.com 1) (hirofinance.com 2) The deal adds a finance-focused application team to OpenAI as the company pushes ChatGPT further into everyday tasks beyond writing code and answering questions. OpenAI’s recent company posts show it has also been buying smaller teams in adjacent areas, including media and developer tools. (openai.com 1) (openai.com 2) (openai.com 3) Hiro was founded in 2023 and launched its planning tool about five months ago, according to reports on the acquisition. The startup was backed by Ribbit Capital, General Catalyst, and Restive. (economictimes.indiatimes.com) (techcrunch.com) Bloomberg reported in 2025 that Hiro had raised $6.53 million in seed funding and was trying to give consumers software guidance that could replace some advice normally delivered by banks or human planners. That framing helps explain why OpenAI may have wanted a team that already built a finance product around conversational artificial intelligence. (bloomberg.com) For Hiro users, the immediate dates are April 20 for shutdown and May 13 for deletion. For OpenAI, the acquisition brings a small team that already turned chat-based artificial intelligence into a product for one of the most tightly regulated and calculation-heavy consumer categories. (techcrunch.com)
