Ubis exports 70% of output

Adhesive tape is not glamorous. But it is exactly the kind of industrial product that tells you whether a manufacturer has built something durable. Ubis, a tape(spri.eus) news. The bigger point is what sits underneath it — a small, specialized factory business that turned a commodity-looking product into a global B2B operation. (spri.eus) ### What does Ubis actually make? Ubis makes adhesive tapes — mainly packaging and masking tape, plus more specialized products for industrial uses(spri.eus)e manufacturer in Spain and one of the leading producers in Europe. (ubis.es) ### Why is 70% exports a big deal? Because this is not a software company shipping code. It is a factory business moving bulky, low-drama physical products across borders at scale. Ubis says it sells into more than 70 countries on five continents. That means export activity is not a side business — it is the core engine. When 70% of turnover comes from outside your home market, the company is basically organized around international demand, logistics, and distributor relationships. (ubis.es) ### How big is the operation? Bigger than “regional manufacturer” might suggest. Ubis says it has 30,000 square meters of facilities, 185 employees, and annual production capacity of 400 million square meters of tape. SPRI’s recent profile gives a slightly different current headcount — 164 people — which likely reflects reporting at different momen(ubis.es)pany rather than a tiny workshop. (ubis.es) ### Wasn’t revenue even higher before? Yes — and that is an important nuance. A 2023 business profile said Ubis had lifted revenue from €70.2 million in 2020 to €125.4 million in 2022. So the current “close to €100 million” figure is not a straight-line surge from a smaller base. It looks more like a business that expanded sharply during a volatile period, then settled at a still-large scale with exports(ubis.es)ess about hype and more about resilience. (estrategia.net) ### What is the catch with a business like this? The catch is that specialized manufacturing depends on a lot more than product quality. It depends on supply chains, factory uptime, customer data, and production systems that cannot go down. That helps explain why t(ubis.es)m the Basque government’s SPRI industrial cybersecurity program. If you export heavily, a cyber incident is not just an IT problem — it can jam orders, shipments, and customer trust across multiple markets at once. (spri.eus) ### Why does cybersecurity show up in this story? Because industrial exporters are now judged on reliability as much as price. SP(estrategia.net)theft. For a company like Ubis, that is part of staying globally credible. Think of it like maintenance on a production line — invisible when it works, painfully obvious when it fails. (spri.eus) ### So what does this say about Basque industry? It says there is still room for midsize European manufacturers to win globally if they stay narrow, competent, and export-first. Ubis is not trying to be a consumer brand. It is selling a necessary product, at industrial (spri.eus)rks, it travels. (spri.eus) ### Bottom line? Ubis exporting 70% of sales is not just a nice company milestone. It is a clean example of how an unflashy factory business can become globally important — and why the next layer of competition is not only cost or capacity, but operational resilience too. (spri.eus)