Regal posts promotions for Insidious, Resident Evil

Regal’s current horror push appears to be centered on two different kinds of theatrical marketing: a promotional landing page for “Insidious: Out of the Further” and active ticketing pages for “Resident Evil.” Regal’s site currently carries a dedicated “Insidious” promotions page offering a sweepstakes tied to ticket purchases, while its movie listings also show “Resident Evil” among upcoming titles with showtime and ticketing support. (regmovies.com) (rewards.regmovies.com) That matters because the two campaigns show how exhibitors are packaging horror releases in early September: not just with standard on-sale listings, but with add-on incentives and franchise-branded marketing. (regmovies.com) Sony’s official “Resident Evil” site says the film opens exclusively in theaters on September 18, and Regal’s rewards page describes the movie as a new Zach Cregger-directed reboot starring Austin Abrams. ### What exactly is Regal promoting right now? Regal’s promotions page for “Insidious: Out of the Further” advertises an “Out of the Further Chilling Trip to LA Sweepstakes” tied to seeing the film at Regal. The page says moviegoers who get tickets are automatically entered for a chance to win a horror-themed trip to Hollywood. (regmovies.com) Regal’s main movies page also lists “Insidious: Out of the Further” as a current title, indicating the film is already part of the chain’s active theatrical lineup. That places the “Insidious” campaign in the market now, rather than as a coming-soon teaser. (residentevil.movie) ### Where does “Resident Evil” fit in? Sony’s official ticketing site says “Resident Evil” opens in theaters on September 18. Regal’s own “Resident Evil” movie page and rewards listing show the title in its system ahead of release, with ticketing and showtime discovery available through the chain. Regal’s rewards page describes “Resident Evil” as “a thrilling — and terrifying — reinvention of the Resident Evil franchise” from Zach Cregger and gives a September 18, 2026 release date. (regmovies.com) Fandango and IMAX listings separately show the same film in circulation across ticketing platforms, reinforcing that the release is in active pre-opening sales mode. (movies.regmovies.com) ### Why are these two films being grouped together? September 2026 is already crowded with horror and genre titles on Regal’s own release calendar. Regal’s August-and-September release guide lists upcoming theatrical titles for the period, while the chain’s homepage places “Insidious: Out of the Further” in now-playing inventory and “Resident Evil” in the coming-soon pipeline. (residentevil.movie) The pairing also reflects franchise recognition. “Insidious” arrives with a prize-based exhibitor promotion, while “Resident Evil” is being sold through standard ticketing channels and premium-format positioning, including IMAX marketing that says the film starts September 18. (rewards.regmovies.com) ### Is there evidence of broader horror merchandising around these releases? A horror-industry report published September 2 said AMC was using a “Resident Evil” popcorn container styled as an organ-transplant bag and noted that Regal had earlier offered an “Insidious” demon-head collectible this season. That report is not a primary studio or exhibitor source, but it points to a wider pattern of horror titles being sold with collectible concessions and promotional extras. (regmovies.com) Regal’s own materials directly confirm the “Insidious” sweepstakes and the “Resident Evil” release setup, which are the clearest verified pieces of the campaign. (regmovies.com) The exhibitor’s site does not, in the pages reviewed, spell out a single combined promotion linking both films. ### What should moviegoers watch next? September 18 is the next firm date in the rollout, with Sony and Regal both pointing to that opening for “Resident Evil.” Regal’s “Insidious: Out of the Further” promotions page and its movie listings remain the places to watch for any additional tie-ins, showtime expansion or rewards offers. (residentevil.movie) (regmovies.com) (hauntedattractionnetwork.com)