Thailand Tourism Festival

The 44th Thailand Tourism Festival opens March 25–29, 2026 at the Queen Sirikit National Convention Centre in Bangkok and is organised by the Tourism Authority of Thailand (TAT). (thailand.prd.go.th)) This year’s programme centres on TAT’s “5 Must Do in Thailand” framework — Must Taste, Must Try, Must Buy, Must Seek and Must See — presented across nine immersive zones to spotlight all five regions of the kingdom. (thailandnow.in.th)) TAT is running the festival as a sustainability showcase with a “Zero Waste to Landfills” event-management policy for a fourth consecutive year and dedicated sustainability corners that feature upcycling and waste-reduction activities. (tatnews.org)) Organisers frame TTF 2026 as a domestic‑tourism stimulus aligned with national targets: TAT is pursuing a 2.8 trillion‑baht tourism revenue goal for 2026, with domestic travel projected to contribute about 1.17 trillion baht from an estimated 214 million domestic trips. (thaitimes.com)) Bangkok’s role as a budget‑friendly street‑food hub is reinforced in 2026 guides that list typical street‑food prices around ฿40–฿120 and continue to point visitors to neighbourhoods such as Yaowarat, Victory Monument and Khao San for cheap, high‑volume local eats. (offpaththailand.com)) The opening ceremony was presided over by Permanent Secretary Natthariya Taweewong, the festival offers free entry, and daily hours are broadly listed from around 10:00 to 21:00 to accommodate food markets, cultural performances and travel‑deal pavilions. (en.thairath.co.th))