Strava Adds Five New Sport Modes
Fitness tracking platform Strava has expanded its activity options with five new sport modes, including padel, basketball, and dance. The update reflects user demand for more comprehensive, multi-sport data tracking. Strava is also enhancing its training tools and smartwatch integrations, highlighting the convergence of AI, wearables, and adaptive coaching.
- This expansion brings the total number of trackable activities to over 50, signaling a strategic shift from a focus on endurance sports to becoming a more comprehensive activity hub. - The move to incorporate more team and indoor sports aims to grow its user base, which now exceeds 180 million people, as the company heads toward a potential IPO, for which it filed a confidential draft registration in February 2026. - Strava's AI strategy includes acquiring specialized startups; it purchased AI-powered running coach app Runna in April 2025 and cycling performance platform The Breakaway in May 2025 to bolster its personalized training capabilities. - For subscribers, the platform has rolled out AI-driven features like "Athlete Intelligence," which analyzes workout data to provide personalized performance insights, and "Instant Workouts," which generates adaptive training suggestions. - Strava is also deploying machine learning for platform integrity, using AI models to automatically flag and remove improbable or vehicle-assisted times from segment leaderboards to ensure fair competition. - This push into adaptive coaching and a broader activity base comes as key competitors like Garmin are also building out their own subscription-based, AI-powered training features, indicating a larger industry race to own the personalized fitness market.
