ChatGPT ads hit $100M
OpenAI’s U.S. ChatGPT ad pilot reached more than $100 million in annualized revenue just six weeks after launch — and the program is being extended beyond April with international expansion planned. That speed reframes how quickly AI-native platforms can monetize conversational inventory and will show up in ad‑market and go‑to‑market case prompts. (manilatimes.net)
OpenAI has pushed the sponsored‑message pilot past its previously reported April end date and is planning international expansion to Canada, Australia and New Zealand. (bizbrief.ie)) The company plans to open self‑serve ad access in April while ads are currently shown to fewer than 20% of eligible users, according to reporting and industry sources. (searchengineland.com)) More than 600 advertisers have signed up for the test, and three major agency groups—WPP, Omnicom and Dentsu—are participating in the program. (blockonomi.com)) OpenAI’s published product notes show sponsored messages are placed after assistant responses, must be clearly labeled, and the company says ads will not influence ChatGPT’s answers. (openai.com)) Early market reporting pegs headline CPMs near $60 in some of the initial deals as OpenAI builds toward a full ad stack. (almcorp.com)) OpenAI has hired former Meta ad executive Dave Dugan to lead ChatGPT ad sales. (winbuzzer.com)) Criteo announced it is integrating as an advertising‑technology partner for the ChatGPT pilot in the United States. (criteo.com)) Multiple agency and advertiser sources say the conservative rollout has required unusually high commitments to participate and has frustrated some partners during the test phase. (cnbc.com))
