Coach price objections with four steps

- Managers were advised to coach price objections using a four‑step model: acknowledge the concern, reconnect to the customer's use case, present good/better/best options, then show services or membership as risk reduction. - They suggested 90‑second daily huddles per department practicing one price objection and one trade‑off objection, scored for discovery, option presentation, and recommendation clarity to build muscle memory under pressure. - The coaching came amid concerns that tariffs and inflation are priming price objections across categories, especially appliances and premium TVs. (commonslibrary.parliament.uk)