Event‑tech options expanding
A wave of event‑tech updates surfaced this week: a platform promising end‑to‑end creation and monetization, MeetingPackage pushing a CRS for groups at BITAC, and ON24 expanding to turn digital events into global campaigns — signaling more integrated tools for ticketing, group sales and cross‑promotion. Those product moves compress manual work and open new monetization levers for multi‑format programs and workshop series. (x.com) (x.com) (x.com)
Amaze Holdings announced a strategic collaboration with LA Times Studios on March 24, 2026 to launch Food Channel LA, a creator‑led commerce platform built on Amaze’s end‑to‑end commerce engine and creator monetization tools. (ir.amaze.co) The Food Channel LA rollout will include live shopping, creator programming, product drops and ticketed on‑site activations, with initial live activations expected to start rolling out by May 2026. (markets.businessinsider.com) MeetingPackage lists the BITAC® Sales, Marketing & Revenue Management Summit (March 29–31, 2026) on its events calendar as a show where it will be present to promote its Meetings & Events Central Reservation System (CRS) for group bookings. (meetingpackage.com) MeetingPackage’s CRS product pages state the system centralizes group inventory, pricing and RFP workflows and serves venues worldwide, and the company reports more than 250,000 meeting rooms available across 120+ countries on its platform. (meetingpackage.com) MeetingPackage’s profile also notes a global distribution deal with Accor announced May 20, 2025 that positions MeetingPackage as a backbone for group and M&E distribution at scale for a 5,600+ hotel portfolio across 110 countries. (hoteltechreport.com) ON24 published an expanded set of platform capabilities to convert single digital events into scalable, multilingual global campaigns—building on its ON24 AI Propel+ product introduced September 8, 2025 and updated with new campaign, translation and analytics features in the March 24, 2026 release cycle. (on24.com) ON24’s announcements highlight AI‑powered content automation plus account‑ and contact‑level engagement signals designed to accelerate follow‑up and enable multi‑market campaign activation from one event instance. (on24.com) Taken together, the three product moves show converging capabilities: creator commerce platforms adding live ticketing and product monetization, CRS vendors centralizing group inventory and RFP automation for chain distribution, and engagement platforms automating conversion from single events into multi‑market campaigns. (ir.amaze.co)
