Godfrey Jumma urges coaching integration

- Godfrey Jumma argued that standalone coaching fails and recommended tying coaching to 360‑feedback, business priorities, practice in real meetings, and team observation. - The method emphasizes assessments, goal alignment, and practicing skills in live contexts rather than isolated training sessions. - Embedding coaching in daily routines helps associates rehearse consultative moves and makes performance improvements repeatable. (x.com)