‘Ladies First’ trailer goes viral
The trailer for Ladies First, starring Sacha Baron Cohen and Rosamund Pike and set to premiere May 22, went viral and racked up more than two million views across platforms. The trailer presents a gender‑reversed world and the studio‑posted clip reached roughly 2.25 million views in recent hours (x.com) (x.com).
Netflix’s first trailer for *Ladies First* spread quickly on Thursday, as the May 22 comedy starring Sacha Baron Cohen and Rosamund Pike picked up more than 2 million views across platforms. (netflix.com) (x.com) Netflix said the film will debut on May 22 and released the trailer on April 16. The movie stars Cohen as ad executive Damien Sachs and Pike as Alex Fox, a colleague he faces after waking up in a parallel world run by women. (netflix.com) The trailer’s setup is a gender-reversal satire: Damien goes from “money, power, and a never-ending stream of casual flings” to a version of his life where women hold institutional power. Netflix describes Alex as “fierce and fearless” in that alternate world. (netflix.com) The film was announced by Netflix on October 10, 2024, with Thea Sharrock attached to direct and Katie Silberman, Natalie Krinsky, and Cinco Paul credited as writers. Netflix framed it then as an English-language romantic comedy built around a “womanizer” forced to navigate a female-dominated world. (about.netflix.com) That premise did not start with this project. Netflix said *Ladies First* is adapted from Eléonore Pourriat’s French film *Je Ne Suis Pas Un Homme Facile*, released in English as *I Am Not an Easy Man*. (about.netflix.com) (netflix.com) Netflix expanded the cast on November 14, 2024, adding Richard E. Grant, Emily Mortimer, Charles Dance, Fiona Shaw, Tom Davis, and Weruche Opia. Tudum’s current cast list also includes Kathryn Hunter, Kadiff Kirwan, and Bill Paterson. (about.netflix.com) (netflix.com) The release gives Cohen a new scripted comedy lead after recent dramatic and franchise work, while Pike returns to a sharp, high-concept studio satire after projects including *I Care a Lot*. Netflix is positioning the movie as part of its May film slate rather than a festival rollout. (netflix.com) (about.netflix.com) The next test is whether trailer attention turns into streaming numbers when *Ladies First* lands on Netflix on May 22. (netflix.com)
