Geely lands in Spain with E5, Starray EM-i

Geely Auto has moved into Spain and Portugal with two electrified sport utility vehicles as the Chinese carmaker broadens its push across Western Europe. The lineup pairs the all-electric E5 with the plug-in hybrid Starray EM-i, two mid-size models that Geely is using as its opening offer in the Iberian market. (geely.com) The company said on March 27 it had completed a rollout across Spain, Germany, the Netherlands, Belgium and Luxembourg within 48 hours, adding Spain to a wider five-country launch. Portugal’s market debut followed in May with local pricing published by Portuguese outlets and dealer-facing materials. (executivedigest.sapo.pt) The expansion gives Geely another route into Europe under its own badge, separate from better-known group brands such as Volvo, Polestar, Lynk & Co and Zeekr. (geely.com) Geely said the E5 and Starray EM-i have now been launched in more than 40 countries and that its European footprint reaches nearly 20 mainstream markets. The company also said it has set up a regional spare parts center in Amsterdam and introduced localized warranty programs and 24/7 roadside assistance in each new market. ### Which two models is Geely using to enter Spain and Portugal? The E5 is Geely’s battery-electric SUV for the launch, while the Starray EM-i is its plug-in hybrid counterpart. Portuguese launch coverage described the Starray EM-i as a plug-in “Super Hybrid” SUV and the E5 as a fully electric SUV, with both positioned around safety, comfort and technology. (geely.com) Spanish launch coverage put the E5’s WLTP range at up to 475 km and described the Starray EM-i as a longer-range plug-in hybrid. La Razón reported in February that the Starray EM-i would arrive with combined range of 943 km in WLTP testing, while other Spanish industry coverage later cited as much as 1,055 km depending on version and market specification. (geely.com) ### What has Geely said officially about its Spain rollout? Geely said on March 27 that Spain was part of a coordinated five-country brand rollout completed from March 25 to 26. (executivedigest.sapo.pt) The company described Spain, Germany, the Netherlands, Belgium and Luxembourg as “core European countries” in that launch phase. The same statement said Geely now covers key Central and Western European regions and is continuing to deepen localization in Europe. The company said its European engineering and design resources include centers in Germany, Sweden, Britain and Italy. ### What are the Portugal prices and specifications? (larazon.es) Portugal pricing starts at 29,600 euros plus VAT for the Starray EM-i in PRO trim, according to Executive Digest. The same report said the E5 starts at 31,200 euros plus VAT in PRO trim. Executive Digest said the Starray EM-i offers up to 1,055 km of combined WLTP range and quoted fuel consumption of 1.4 liters per 100 km. (geely.com) The publication said the E5 uses a 160 kW motor, equivalent to 218 horsepower, and a 60.22 kWh LFP battery for up to 430 km of WLTP range in the Portuguese-market version it described. ### How is Geely positioning the vehicles on safety? Both Iberian launch models carry five-star Euro NCAP ratings, according to Portuguese launch coverage and Geely’s own website. Geely’s global site separately said the Starray EM-i had achieved a five-star Euro NCAP safety rating. (executivedigest.sapo.pt) That safety message is part of a broader pitch around engineering and local support. Geely said it is building a logistics network based on a European central warehouse in Amsterdam plus national satellite warehouses, while local launch reports in Spain and Portugal emphasized warranty cover and after-sales support as part of the market entry. (executivedigest.sapo.pt) ### How does this fit with Geely’s broader 2026 push? Geely said in 2025 it sold 3.02 million vehicles, up 39% year on year, and that its new-energy vehicle lineup reached 1.24 million units. The company has used 2026 to pair overseas market launches with a broader technology push under its own badge. (executivedigest.sapo.pt) At Auto China 2026 in April, Geely unveiled the production-ready Eva Cab robotaxi prototype with CaoCao Mobility and said a customized version would launch in early 2027. The company also said in January at CES 2026 that it was rolling out its G-ASD driver-assistance system across Zeekr, Lynk & Co and Geely new-energy lineups from April. ### What comes next in Iberia? (geely.com) May is the first month of Geely’s Portugal operation, according to Executive Digest and other Portuguese auto outlets. Spain is already listed in Geely’s March 25-26 European rollout, and the company says sales and service infrastructure is being localized market by market. (global.geely.com) Geely’s dealer pages now direct users to country-specific sales regions, and the next concrete milestone is the build-out of retail and after-sales networks around the E5 and Starray EM-i in Spain and Portugal. (global.geely.com) (executivedigest.sapo.pt) (geely.com)