Hanoi signs SONO Belle hotel

SONO Hotels & Resorts Asia has signed a Hotel Management Agreement (HMA) with Binh Minh Urban Construction Investment JSC for SONO Belle Hanoi Old Quarter, marking the brand’s first city hotel in Vietnam’s capital. (sonohotelsresortsasia.com)) The property is scheduled to open in Q4 2026 and will comprise 56 guest rooms and suites, located in Hanoi’s Old Quarter within walking distance of the Hanoi Opera House and nearby heritage landmarks. (sonohotelsresortsasia.com)) SONO International’s hospitality arm reports a global backing of more than 14,500 operating rooms across seven countries and lists ownership of the airline T’way Air as part of its integrated travel holdings. (sonohotelsresortsasia.com)) The local partner named on the agreement, BINH MINH Urban Construction Investment JSC, is registered in Hanoi and appears in Vietnamese corporate listings with an address on Giai Phong Street in Hoang Mai District. (vnbis.com)) The Hanoi signing follows Sono International’s wider regional push, including its 2025 acquisition of Cross Hotels & Resorts—an addition that brought roughly 1,507 rooms across Thailand and Indonesia into the group’s portfolio. (chosun.com)) SONO describes the new site as a “nature‑led urban lifestyle” SONO Belle flagship intended to reflect the Old Quarter’s cultural character while positioning the 56‑room hotel for short‑stay cultural and culinary travellers. (sonohotelsresortsasia.com))