Guardforce AI Extends Partnership With Global Sportswear Brand

- The smart retail solution for the sportswear brand integrates AI-powered CCTV video analytics with RFID technology to improve security, reduce inventory errors, and correlate in-store foot traffic with sales data. - This expansion builds on a 2025 deployment which included similar solutions at two of the brand's stores and the installation of AI camera systems across an additional 13 locations. The new agreement adds five more retail locations in 2026 and another one scheduled for 2027. - The technology is part of Guardforce AI's broader "Intelligent Cloud Platform" (ICP), a proprietary system designed to connect various AI agents and robotic solutions into a coordinated service. - This deal exemplifies Guardforce's core strategy: leveraging its long-standing secured logistics business in Thailand, which holds over 20% market share, to upsell higher-margin, tech-enabled services to an established client base. - Listed on Nasdaq as GFAI, the company has a background of over 40 years in security and cash logistics, but has pivoted to focus on AI and Robotics-as-a-Service (RaaS) through acquisitions and in-house development. - The company's stock (GFAI) has a 52-week range between $0.38 and $1.50 and is considered good value based on its Price-to-Sales ratio (0.4x) compared to the industry average (1.1x). However, the company received a minimum bid price deficiency notification from Nasdaq in December 2025. - The partnership aligns with Thailand's "Thailand 4.0" digital strategy, which promotes the adoption of smart store technologies in a Southeast Asian e-commerce market projected to reach a Gross Merchandise Value of $370 billion by 2030. - Beyond retail, Guardforce AI is developing other AI-powered services, including "DeepVoyage Go," an AI travel planning agent, and has acquired an information security consultancy to expand its technology offerings.