Tim Hortons 'Roll Up To Win' Returns
Tim Hortons launched its annual 'Roll Up To Win' promotion in the U.S. today, running through March 22. The campaign offers customers a chance to win prizes including travel, electronics, and over one million food and beverage items. The promotion is an example of a large-scale customer engagement and loyalty campaign from a major quick-service restaurant chain.
- The latest U.S. version of the promotion features prizes such as a 2024 Jeep Wrangler Sport, Universal Orlando vacation packages, and gift cards for various retailers, in addition to weekly drawings for a $1,000 Virtual Visa Prepaid Card. - To celebrate the company's 60th anniversary, guests who reveal their 60th roll will receive a 10-pack of Timbits. - The campaign drives digital engagement by requiring participants to use the Tim Hortons App or website to reveal their "rolls," which encourages app downloads and the collection of first-party data. - For small businesses, a similar digital contest can be a cost-effective way to boost engagement and gather user-generated content (UGC). A restaurant could run a "design our next menu item" contest, encouraging users to submit ideas with a specific hashtag. - A key takeaway for local businesses is the power of user-generated content; research shows that 79% of people say UGC highly impacts their purchasing decisions. Brands can encourage this by creating a unique hashtag and offering a prize for the best photo or video featuring their product. - Short-form video is a prime channel to promote such a contest. A local wellness studio, for example, could create an Instagram Reel announcing a "30-day wellness challenge," with participants sharing their progress using a branded hashtag for a chance to win a prize. - AI-powered tools like Canva AI can be used to quickly create eye-catching graphics for the contest, while ChatGPT can help draft engaging social media copy and contest rules. - To maximize reach for a local retail business's giveaway, a multi-channel promotion strategy is effective, utilizing email newsletters, in-store signage, and cross-posting on various social media platforms.
