D2C Brand Fast&Up Seeks $70M
Fast&Up, a direct-to-consumer sports nutrition brand, is attracting final-round venture capital interest for a $70 million fundraise. VC firms Venturi Partners and Elev8 Venture Partners are reportedly in talks to invest, signaling continued investor appetite for Indian D2C consumer brands with strong digital operations.
- Fast&Up's parent company, Fullife Healthcare, increased its operating revenue by 10% to ₹188 crore in the fiscal year 2024, while successfully cutting its losses by nearly 39% to ₹30 crore. - Prior to this funding round, the company had already raised over $40 million. A significant part of this was a $22 million Series C round led by Morgan Stanley Private Equity Asia in late 2021. - The brand has attracted investments from high-profile names, including the late Rakesh Jhunjhunwala's Rare Enterprises, Sixth Sense Ventures, actor Varun Dhawan, and cricketer Mayank Agarwal. - The Indian sports nutrition market was valued at approximately $1.91 billion in 2025 and is projected to grow to $3.35 billion by 2034, expanding at a CAGR of 6.45%. - One of the potential lead investors, Venturi Partners, is a Singapore-based firm that focuses on high-growth consumer brands in India and Southeast Asia, with past investments including Country Delight and Livspace. - The new capital is intended to expand the company's product lines, with a focus on protein, hydration, and clean-label offerings, while also broadening its distribution network. - Founded in 2015, Fast&Up currently offers over 100 products across six categories and has a retail presence in 35 countries.
